Build your China Brand Website

build brand website

Want to build your localized brand website in China?

Want to get more traffic on baidu and increase your online inquiries?

Want to engage your customers on wechat?

 

If you are brand owner who are looking for good web agency in Shanghai or Beijing. Here are several suggestions to find the right one for you.

Good communication between your team and your agency team is crucial for project success. Local agencies normally act better than remote teams with face-to-face meetings, pair-working with clients during requirement clarification phase.

Design is very important. Recently user experiences (UI/UX) are widely discussed. Good designs bring better UX and will deliver your brand message at very 1st second’s touch with your target audience on brand website.

 

And what are good web designs? In one sentence, people love them. In more words, people look at them and willing to click on.

 

How to get good web designs? Some say that they love iPhone design but can’t tell what the specific reasons are. Actually, great design is great because experts (like Jonathan Ive and the team work around him) work hard and smartly on human-computer interactions for decades.

 

You might wonder whether great design is affordable or not. Well, it really depends (read more on cost & ROI section). Sometimes great design on paper is not practical on web. If you need to build a site with existing template, it could be awesome and cost effective. Some existing templates already support responsive, retina display or material style. However, if your branding site is customized to special purpose, which means designer and developers should dedicate weeks or months, then it costs. Most cases, if you choose the right agency, you always get what you paid for.

Maybe you don’t want to be bothered by too many technical terms like big data, cloud computing, CDN, SEO, DSP, data mining, load balancing, memory caching… At least you need to know that there are general factors to determine your web technology route.

No matter which technology stacks (asp, java, php, ruby, …) your web agency are good at, there are some fundamental influence factors you shall consider,

1.Web page speed. Speed is important for not only user experience, but also search engine optimization (seo).

2.Content search. If have a lot of contents (e.g. over hundreds) to show, then content search is must-have.

3.Social integration. You need to spread your social message via weixin, weibo, facebook…

4.Multiple device support. A mobile-friendly site will give you more traffic (get higher seo score according to google or baidu suggestions), and more conversions (less bounce out on mobile and tablet).

5.Multilanguage support and localization. Creative content on both chinese and english is not simple content translation. Sometimes only native creative designers can deliver high-quality content in multi-language.

6.Web servicess. Since google and facebook web services are still not available in China mainland, some sites are fast outside China but very slow in China. Choose agency with local cases would be less headache. Also, in case you have existing system to integrate with your brand website, the website shall support inbound&outbound web service api itself.

Normally, a good web design agency shall guide your web project with typical project management process includes research and requirement analysis, prototyping (wireframes), development & implementation, go-live and maintenance (or tech. support).

If your own team speaks both English and Chinese, then localized support of both project system and technical guys will significantly reduce both teams’ communication overhead.

  • Research

    Gather requirements by online branding, business analyst professionals

  • Prototyping

    Refine requirements into plan and visual drafts with project manager, graphic designer, developers …

  • Development

    Develop the site with developers (graphic designer, web designer, web developer, DBA, …)

  • Go-Live

    Go-Live with development and content team

  • Support

    Continuously optimize site performance with customer support and seo experts.

A brand website can range from several thousand USD to dozens of thousand USD (or, 10K to 200K RMB), the cost normally depends on working days of development team spent on the project and daily rate (or hourly rate) of professionals (e.g. graphic designer, frontend developer, application developer and project manager).

 

Moreover, if you need tailor made web application (for instance, online video education, news site, image sharing, marketplace, B2C site, HTML5 games …), then work with experienced agencies rather than go with low cost would be much better. For such long term web project, return on investment weighs out low cost.

+ Communication

Good communication between your team and your agency team is crucial for project success. Local agencies normally act better than remote teams with face-to-face meetings, pair-working with clients during requirement clarification phase.

+ Design: for 1st second

Design is very important. Recently user experiences (UI/UX) are widely discussed. Good designs bring better UX and will deliver your brand message at very 1st second’s touch with your target audience on brand website.

 

And what are good web designs? In one sentence, people love them. In more words, people look at them and willing to click on.

 

How to get good web designs? Some say that they love iPhone design but can’t tell what the specific reasons are. Actually, great design is great because experts (like Jonathan Ive and the team work around him) work hard and smartly on human-computer interactions for decades.

 

You might wonder whether great design is affordable or not. Well, it really depends (read more on cost & ROI section). Sometimes great design on paper is not practical on web. If you need to build a site with existing template, it could be awesome and cost effective. Some existing templates already support responsive, retina display or material style. However, if your branding site is customized to special purpose, which means designer and developers should dedicate weeks or months, then it costs. Most cases, if you choose the right agency, you always get what you paid for.

+ Technology Route

Maybe you don’t want to be bothered by too many technical terms like big data, cloud computing, CDN, SEO, DSP, data mining, load balancing, memory caching… At least you need to know that there are general factors to determine your web technology route.

No matter which technology stacks (asp, java, php, ruby, …) your web agency are good at, there are some fundamental influence factors you shall consider,

1.Web page speed. Speed is important for not only user experience, but also search engine optimization (seo).

2.Content search. If have a lot of contents (e.g. over hundreds) to show, then content search is must-have.

3.Social integration. You need to spread your social message via weixin, weibo, facebook…

4.Multiple device support. A mobile-friendly site will give you more traffic (get higher seo score according to google or baidu suggestions), and more conversions (less bounce out on mobile and tablet).

5.Multilanguage support and localization. Creative content on both chinese and english is not simple content translation. Sometimes only native creative designers can deliver high-quality content in multi-language.

6.Web servicess. Since google and facebook web services are still not available in China mainland, some sites are fast outside China but very slow in China. Choose agency with local cases would be less headache. Also, in case you have existing system to integrate with your brand website, the website shall support inbound&outbound web service api itself.

+ Project Management & Support

Normally, a good web design agency shall guide your web project with typical project management process includes research and requirement analysis, prototyping (wireframes), development & implementation, go-live and maintenance (or tech. support).

If your own team speaks both English and Chinese, then localized support of both project system and technical guys will significantly reduce both teams’ communication overhead.

  • Research

    Gather requirements by online branding, business analyst professionals

  • Prototyping

    Refine requirements into plan and visual drafts with project manager, graphic designer, developers …

  • Development

    Develop the site with developers (graphic designer, web designer, web developer, DBA, …)

  • Go-Live

    Go-Live with development and content team

  • Support

    Continuously optimize site performance with customer support and seo experts.

+ Cost and ROI

A brand website can range from several thousand USD to dozens of thousand USD (or, 10K to 200K RMB), the cost normally depends on working days of development team spent on the project and daily rate (or hourly rate) of professionals (e.g. graphic designer, frontend developer, application developer and project manager).

 

Moreover, if you need tailor made web application (for instance, online video education, news site, image sharing, marketplace, B2C site, HTML5 games …), then work with experienced agencies rather than go with low cost would be much better. For such long term web project, return on investment weighs out low cost.

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